8 guides
Speed to Lead & Follow-Up
How fast to respond, what to say, and how long to keep following up — plus playbooks for missed calls, after-hours leads, and reviving old leads in your CRM.
All speed to lead & follow-up guides
- How-to · 3 min readAfter-Hours Leads: How Contractors Should Handle Nights and WeekendsWhat to do with leads that arrive at night and on weekends — instant acknowledgment, calling-hour rules, answering services, and first-thing callback systems.
- How-to · 3 min readHow to Audit Your Lead Response Time in One AfternoonA one-afternoon audit of how fast your company really responds to new leads — CRM timestamps, secret-shopper tests, after-hours gaps, and fixes.
- How-to · 3 min readHow to Rehash Unsold Appointments and Recover Lost DealsA rehash program for unsold in-home estimates — when to call, who should call, what to say, which offers are fair, and how to track recovered sales.
- How-to · 3 min readHow to Revive Dead Leads in Your Contractor CRMA database reactivation playbook for contractors — segmenting old leads, compliance checks, honest outreach scripts, cadence, and measurement.
- How-to · 3 min readMissed Call Text Back for Contractors: Setup, Templates, and RulesHow missed call text back works, how to set it up for a contracting business, message templates that get replies, and the texting rules to follow.
- How-to · 3 min readVoicemail Scripts for Contractors That Actually Get CallbacksShort voicemail scripts for new leads, confirmations, unsold estimates, and reactivation — plus the rules for prerecorded and ringless voicemail.
- Guide · 8 min readWhy Speed-to-Lead Under 60 Seconds Is the #1 Lever in Home Services SalesData shows contractors who respond in under a minute close 4× more deals. Here's how to build a sub-60-second lead response system.