You only pay
when you win.
No retainer. No setup fee. No per-lead charge. No ad budget you have to front. We work on pure commission — which means our success is tied to yours in the most literal way possible.
Month-to-month. No contracts. Cancel anytime.
How It Works
One simple arrangement.
Zero math homework.
Every other lead gen company wants you to pick from a menu of plans, calculate cost-per-lead, estimate close rates, and basically become a statistician. We don't. The deal is this:
The only formula that matters
You close deals.
We earn a commission.
Nobody pays anything otherwise.
$0 to start
No setup. No deposit. No credit card.
$0 monthly
No retainer. No platform fees. Ever.
$0 for leads
No per-lead charge. Ever.
Why This Should Surprise You
No one else in this industry
will take this deal with you.
Angi, HomeAdvisor, Thumbtack, and every marketing agency you've ever talked to want the money up front. Because they don't actually know if their system will work for you. We do.
The old way
Pay upfront. Hope it works.
- ×Monthly retainer whether results show up or not
- ×Setup fees, onboarding fees, platform fees
- ×Per-lead charges on shared, low-intent inquiries
- ×Ad spend you front while they figure it out
- ×You eat all the risk. They earn either way.
The RunsForYou way
Pay nothing. Pay only when we deliver.
- $0 retainer — we eat what we kill
- $0 setup, $0 onboarding, $0 platform fees
- $0 per-lead charge — every lead is exclusive
- We invest our own capital into the campaigns
- We only make money when you make money
The Honest Part
“Okay, what's the catch?”
Fair question. Here's the honest answer: we don't work with everyone. Commission-only only makes sense when both sides can actually deliver. Here's what we look for:
A vertical with a real ticket size
Commission math only works when there's enough revenue per deal for both sides to profit. Roofing, solar, HVAC, plumbing, electrical, windows, restoration, remodeling — all great. Handyman-style $200 jobs — not our thing.
Crew capacity to actually close leads
If we deliver 30 exclusive leads next week and you can only service 5, that's bad for everyone. You need the capacity to keep up with growth — even if that means hiring as we scale.
A sales process that actually closes
Exclusive leads are 80% of the battle. The other 20% is your team picking up fast, showing up on time, and closing with confidence. If your close rate is weak, we'll help fix it — but you have to be willing to run the plays.
If those three things are true, a 15-minute qualification call is all it takes to find out if commission-only is the right fit. No pitch deck. No pressure. Just a straight conversation.
Questions People Ask
The stuff everyone wants to know.
We get paid a percentage of revenue on deals we help you close. Nothing more. No retainer. No setup fee. No per-lead charge. No ad spend you have to front. If you don't close, we don't eat. Our incentives are 100% aligned with yours.
Because we know our system works. We've built the outbound calling infrastructure, the qualification scripts, and the speed-to-lead tech over thousands of homeowner conversations. We're confident enough in our process that we'll bet our own time and money on it. If a contractor is the right fit, we win together — and we only work with contractors who are the right fit.
We look for three things: (1) you're in a vertical with a healthy average ticket — roofing, solar, HVAC, plumbing, electrical, windows, etc., (2) you have the crew capacity to close exclusive leads when we deliver them, and (3) you have a working sales process that actually closes. If you check those boxes, we want to talk.
Month-to-month engagements. No annual lock-ins. No early termination fees. We earn your business every 30 days — and our 96% retention rate suggests that works out fine for everyone.
We have pay-per-lead and pay-per-appointment arrangements too for contractors who prefer those terms. But honestly, commission-only is the best deal for almost everyone. Book a call and we'll figure out what makes sense for your business.
That depends entirely on how much revenue we help you close. The commission percentage is agreed on up front, and we build it around your margins so the math works for both sides. The only number that really matters is this: the more we help you make, the more we make. We're in the same boat.
If leads aren't converting, we dig in. We review call recordings, qualify scripts, speed-to-lead, and sales process — and fix what's broken. Our cost of finding a new client is high enough that we're massively incentivized to make your current engagement work. That's the whole point of commission-only.
No. No setup fee, no monthly tech fee, no onboarding cost, no "platform access" charge. We don't run the ad spend through you either — we invest our own capital into the campaigns. The commission is the entire cost. When you close, we get paid. When you don't, we don't.
From the playbook
Run the numbers yourself
Worked examples for cost per appointment, customer acquisition cost, and break-even — so you can judge any pricing model, including ours.
- Pricing & ROI · 5 min readHow Much Does Appointment Setting Cost for Contractors?What appointment setting costs under each pricing model, the true cost of in-house setters, and how to find the most you can pay per appointment.Read the guide
- Pricing & ROI · 3 min readCommission-Only Lead Generation: How It Works and What to CheckHow commission-only lead generation works for contractors — what counts as a close, commission base, attribution windows, and verification.Read the guide
- Pricing & ROI · 3 min readHow to Calculate Your Break-Even Cost per LeadA simple formula to find the most you can pay per lead, appointment, or sit before a source stops making money — with a worked example and sensitivity table.Read the guide
- Appointment Setting · 4 min read21 Questions to Ask Before Hiring an Appointment Setting CompanyThe questions that separate good appointment setting companies from costly mistakes — exclusivity, qualification, compliance, pricing, contracts.Read the guide
- Appointment Setting · 7 min readAppointment Setting for Contractors: The Complete GuideHow appointment setting works for home service contractors — qualification, scripts, confirmations, key numbers, pricing models, and choosing a partner.Read the guide
- Appointment Setting · 4 min readAppointment Setting vs. Lead Generation: Which Does Your Business Need?Leads give you names to call; appointments put homeowners on your calendar. Compare cost, workload, and fit to decide what your business needs.Read the guide
Interested?
Let's see if you qualify.
A 15-minute call. We'll look at your market, your crew, your numbers. If commission-only makes sense for both of us, we'll put a plan together. If it doesn't, we'll tell you straight up — no wasted time, no hard sell.
Nobody gets charged a cent until a deal closes. That's the whole point.