13 guides
Pricing & ROI
Cost per lead, cost per appointment, commission models, and the math that tells you whether a lead source is making you money — with worked examples you can copy.
All pricing & roi guides
- Guide · 3 min readCommission-Only Lead Generation: How It Works and What to CheckHow commission-only lead generation works for contractors — what counts as a close, commission base, attribution windows, and verification.
- Cost · 3 min readContractor Customer Acquisition Cost: How to Calculate and Lower ItHow contractors should calculate customer acquisition cost, what to include, how to compare it by channel, and practical ways to lower it.
- Comparison · 3 min readCost per Appointment vs. Cost per Lead: How to Compare FairlyHow to convert cost per lead, cost per appointment, and cost per sit into one comparable number — with worked examples and a table you can reuse.
- Guide · 3 min readCustomer Lifetime Value in Home Improvement: How to Measure ItHow to measure customer lifetime value in home improvement — repeat projects, service plans, and referrals — without overpaying for leads.
- Cost · 3 min readHow Much Do HVAC Leads Cost? What Drives the Price and What You Can AffordWhat drives HVAC lead and appointment prices — service vs. replacement, season, exclusivity, territory — and how to calculate what you can afford.
- Cost · 3 min readHow Much Should a Contractor Spend on Marketing?Why flat percentage rules mislead, and a goal-based method for setting a contractor marketing budget from revenue targets, margins, close rates, and capacity.
- How-to · 3 min readHow to Build a Lead ROI Calculator for Your Contracting BusinessBuild a simple spreadsheet that shows the real return on any lead source — inputs, formulas, ROI vs. ROAS, and how to read the results.
- How-to · 3 min readHow to Calculate Your Break-Even Cost per LeadA simple formula to find the most you can pay per lead, appointment, or sit before a source stops making money — with a worked example and sensitivity table.
- Comparison · 3 min readLead Vendor Pricing Models Compared: Per Lead, Per Call, Per Appointment, CommissionHow contractor lead vendors charge — per lead, per call, per appointment, per sit, subscription, retainer, and commission — and the risks of each.
- Cost · 3 min readRemodeling Leads Cost: Kitchens, Baths, and Whole-Home ProjectsWhat remodeling leads and design consultations cost, why long sales cycles change the math, and how remodelers can set a profitable price per appointment.
- Cost · 3 min readSolar Appointment Cost: What Installers Pay and How to Judge ItWhat drives solar appointment prices, why cancellations and credit change the math, and how installers can calculate a fair price per sit.
- Guide · 10 min readHow Much Do Roofing Leads Cost in 2026? A Complete Pricing BreakdownReal costs for exclusive and shared roofing leads in 2026 — broken down by lead type (retail vs. storm), region, and source.